Total Market Approach for Condom Programming

Event Date:

The United Nations Population Fund (UNFPA), in collaboration with the World Bank, the Reproductive Health Supplies Coalition (RHSC), the United States Agency for International Development (USAID), and the International Labour Organization (ILO), has launched a new initiative to increase the availability of, access to, and usage of 20 billion condoms in low- and middle-income countries by the year 2020. It is known as the 20 by 20 Initiative.

Concerns about appropriate pricing strategies, crowding out of the commercial sector and an inefficient use of public funds have motivated several organizations to adopt or recommend a total market approach for condom programming.

Please join us for a webinar on Tuesday, June 21 at 9:00 AM EST. Kim Green of PATH, Marguerite Farrell of USAID, and Doug Evans of George Washington University will present their research and implementation experiences on a total market approach for condom programming.

Meet the Speakers

Dr. Kim Green

Dr. Kimberly Green

Dr. Kimberly Green, Chief of Party for the USAID/PATH Healthy Markets Project, has more than twenty years of experience in public health management, policy development and research. She specializes in health service delivery innovations, leveraging private sector and public-private partnerships, working with key populations, behavior change communication, and chronic disease management. She began her work on HIV with PACT in Cambodia, and then worked on the Thai-Myanmar border with Karen refugees to improve access to basic health care services. Dr. Green also led HIV advocacy initiatives with the Global Health Council and Plan International to generate support for HIV prevention, care and treatment globally. She returned to Cambodia with CARE, and partnered with the Ministry of Health to pilot and scale up the HIV prevention to care cascade/continuum of care. In 2004, Dr. Green joined FHI 360, where she helped establish the HIV cascade in Vietnam, and advised policy makers and implementers in nine countries across the region. Following the Asia-Pacific regional role, she then led a large HIV prevention and care initiative, as well as projects in adolescent health, hypertension management, malaria and family planning in Ghana with FHI 360. She holds a Master’s Degree in International Health and Development from The George Washington University in Washington, DC and a PhD from the London School of Hygiene and Tropical Medicine. She joined PATH in 2014.

Marguerite Farrell

Marguerite Farrell

Marguerite Farrell is a Health Development Officer and the Private Sector Team Leader for USAID’s Global Health Bureau, Office of Population and Reproductive Health. She has served as technical manager (AOR) for the Commercial Market Strategies project, PSP-One and Banking on Health, and as USAID’s AOR for the Strengthening Health Outcomes through the Private Sector project (SHOPS), among other projects. She leads the Family Planning Graduation Technical Working Group and a Total Market Approaches Working group with UNFPA. Ms. Farrell has worked in health for 34 years and in international health for twenty five years. She has expertise in private sector health, leadership and management in health, evaluation, service delivery, training and quality assurance in family planning, child survival and HIV/AIDS. She has worked for the Global Health Bureau and the Latin America and Caribbean Bureau at USAID, the Futures Group International, Development Associates, Project Hope and on a UNFPA project with MSCI in the Philippines. Ms. Farrell graduated from Brown University with a BA in International Relations and received her Master's of Science degree from Harvard University School of Public Health in International Health Policy and Management.

Douglas Evans

W. Douglas Evans, Ph.D.

W. Douglas Evans, Ph.D., is the Professor of Prevention and Community Health & Global in the Milken Institute School of Public Health at The George Washington University. He has nearly 25 years of experience in behavior change interventions and has published over 130 peer-reviewed articles, books, and chapters in the fields of health communication and social marketing. He conducts research on health branding and the development and evaluation of new health technologies. He works both in the United States and in developing countries. Dr. Evans is currently principal investigator (PI) of a grant from the UNICEF C4D (Communication for Development) program to design and evaluate a national evaluation of the Saleema campaign in Sudan to end Female Genital Mutilation and Cutting (FGMC). He is also PI of a pilot grant funded by the Conrad R. Hilton Foundation to design and evaluate youth-generated social media for substance use prevention. He is co-PI of a 5-year P20 Center grant from the National Institutes of Health (NIH) to develop and evaluate a branded substance abuse and violence prevention program called ADELANTE for Latino and immigrant youth in the metro DC area, and co-PI of a separate project housed under the P20 Center funded through the CDC REACH program to prevent and control obesity in Latino communities in metro DC.


Marguerite Farrell, USAID

Dr. Kimberly Green, USAID/PATH Healthy Markets Project

W. Douglas Evans, Ph.D., George Washington University


Webinar Transcript (PDF, 169.61 KB)