A Zambian Television Series Challenges Multiple and Concurrent Sexual Partnerships through the One Love Kwasila! Campaign
In June 2009, Club Risky Business, a 10-episode fictional mini-series, was broadcast on Zambian television. The series examined multiple and concurrent sexual partnerships (MCP) through the engaging stories of three male friends and their partners in the age of HIV.
Three collaborating organizations developed the drama, along with a six-month multimedia campaign, under the auspices of the Zambian National AIDS Council (NAC). Club Risky Business aired on national television with the slogan, One Love Kwasila! (meaning, One Love That’s It!). The program challenged viewers to question—and ultimately reduce—their overlapping sexual partnerships.