Total Market Approach for Condom Programming

June 2016 - Reports, Guidelines, and Tools

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Strengthening High Impact Interventions for an AIDS-free Generation (AIDSFree) Project.

The United Nations Population Fund (UNFPA), in collaboration with the World Bank, the Reproductive Health Supplies Coalition (RHSC), the United States Agency for International Development (USAID), and the International Labor Organization (ILO), has launched a new initiative to increase the availability of, access to, and use of 20 billion condoms in low- and middle-income countries by the year 2020. It is known as the 20 by 20 Initiative.

Concerns about appropriate pricing strategies, crowding out of the commercial sector, and an inefficient use of public funds have motivated several organizations to adopt or recommend a total market approach for condom programming.

Please join AIDSFree for a webinar on Tuesday, June 21 at 9 AM EST. Kim Green of PATH, Marguerite Farrell of USAID, and Doug Evans of George Washington University will present their experiences in researching and implementing a total market approach for condom programming.

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