Alcoholic Beverage Companies and the HIV Response in Sub-Saharan Africa: A Case Study of HIV Programs at Heineken and SABMiller

May 2016 - Reports, Guidelines, and Tools

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Thior, I. Strengthening High Impact Interventions for an AIDS-free Generation (AIDSFree) Project (March 2016).

This case study described the HIV programs developed by the Heineken and SAB Miller beverage companies to address HIV in the sub-Saharan African countries where they operate. These programs began in the 1990s and evolved from an initial focus on prevention to encompass prevention, care, and treatment for employees and dependents—reflecting concerns about the effect of HIV on the companies’ business interests. Subsequently, as an expression of corporate social responsibility or business imperative, both companies developed public-private partnerships to address HIV within communities and partner organizations. Interventions included outreach and prevention activities aimed at farmers and high-risk populations, such as bar patrons and long-distance truck drivers working for the companies and their subsidiaries. Both companies have also collaborated on HIV projects at the community and national levels by partnering with governments, nongovernmental organizations, and international agencies. The report recommended including large private-sector companies in the global HIV response as a way of reaching global goals for ending the epidemic.

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